Is the fear of the unknown stopping you from taking the leap and selling online? Don’t let it! Whether you’re a brick and click (physical and online store) or pure play e-retailer, there are now a variety of solutions that can help you take your business to the next level. Shopify has become the dominant e-commerce platform, and it has the added benefit of a smart integration with Xero that will make managing your online sales a breeze.
What does Shopify do?
“Shopify is a complete e-commerce solution that allows you to set up an online store to sell your goods. It lets you organize your products, customize your storefront, accept credit card payments, track and respond to orders — all with a few clicks of the mouse.”
Shopify brought hands-on experience in online sales to the development of its e-commerce platform. It’s primary advantage is that you don’t need to wait until you’ve mastered every aspect of setting up an online business for your dream to become a reality. Shopify will give you a helping hand to get started and with over 600,000 businesses using Shopify worldwide, you know you’re in safe hands.
Why use Shopify?
Shopify is user-focused. They were their own first user and ever since then it has been their mission to make e-commerce better for everyone. They wanted to build relationships with their customers as well as selling their products. When they couldn’t find a platform where they could do that, they went ahead and built it themselves. The result is that you get exactly what you need from them as they were in your shoes when they started selling online themselves. Shopify handles everything, from marketing and payments to secure checkout and shopping. It may seem like a new game where you know none of the rules, but by using Shopify not only do you get to read the rule book on e-commerce dos and don’ts, you also have help taking the necessary steps to set up and run your online company. “We focus on making commerce better for everyone, so businesses can focus on what they do best: building and selling their products.”
Shopify is perfect for small businesses, giving them a leg up to ensure they get off to a good start. It’s easy to use and you can even avail of a free trial to see if it does what you need it to do. You can customise templates with your own images and logo and add your own touches to make it reflect you and your business. Shopify doesn’t just offer a pretty face but it helps your business scale and grow. It offers SEO features so that e-commerce sites can rank high in search results. Google advertising and full integration with social media platforms help you reach the next level and drive revenue. “Shopify is better than any other platform we’ve played with, and we’ve played with them all.”
Jonathon Bayme, CEO of Theory11
What else can they help you with?
Accounting may seem like one of the most daunting prospects of selling online. Now that you’re selling on Shopify it won’t be a problem. Shopify integrates seamlessly with Xero like the last piece of the jigsaw, it completes the big picture of selling online. It will bring huge benefits to how you analyse your data, do your accounting and track your company’s progress. Xero and Shopify work hard to provide you with the tools you need, when you need them. Both are focused on benefiting you and your business and doing what they can to help you win at selling online. They do their thing, so you can focus on what really matters. Shopify pays great attention to your business needs and their Xero integration is another great example of that. You will be able to spend your time making your business a success, rather than on admin tasks.
Today’s the day!
Retail is a fast-changing world and the power to change how it works is in our hands. Customers are looking for more options when it comes to how they buy, whether its online shopping or through traditional methods. Now is your chance to be ahead of the competition who haven’t taken the leap yet while gaining access to a much wider audience. It’s easy to see how Shopify makes starting your own company or taking your company online much easier than attempting to do it on your own. If you have little to no knowledge about online selling and are worried about all the new challenges you will face, Shopify can ease those teething pains. Grow your business with experts by your side every step of the way, from starting your online store to sending your first invoice and everything in between. It’s time to think big and that means reaching a bigger audience than you ever thought possible.
A Beyond, we have lots of experience integrating Shopify and Xero, as well as a number of other retail and POS/ePOS systems. If you’d like to work with an accountant that understands your sector, call us on 01 639 2963.